About
Built in Jecheon for counties that national campaigns overlook
Frural Digital started in 2019 when two field coordinators kept rebuilding the same bulletin templates for cooperatives in Chungcheongbuk-do. We formalized the work as a studio—place-aware messaging, practical outreach systems, and partner alignment—rather than another agency selling generic rural imagery.
Today ten people cover planning, field work, copy, and analysis. We do not promise viral reach; we promise materials your local partners can actually deploy.
Principles
Place before polish
Messages reference real landmarks, schedules, and local names—not generic rural stock language.
Partners in the loop
Cooperatives, stations, and centers receive materials they can actually deploy without redesign.
Honest reporting
We document reach and limitations clearly; no inflated metrics in client decks.
Team
Hana Jeong
Regional planner
Maps media windows and partner networks across coastal and inland counties.
Jinwoo Park
Field coordinator
Runs town halls, festival booths, and upland travel logistics.
Yuri Han
Copywriter
Plain-language scripts for bulletins, radio, and cooperative channels.
Sumin Lee
Analyst
Builds engagement dashboards and listening-tour syntheses.
Taeyoung Kim
Regional planner
Specializes in urban-fringe commuter towns and merchant corridors.
Mira Choi
Field coordinator
Coordinates volunteer teams and installation days for print networks.
Dohyun Seo
Copywriter
Adapts national assets for regional dialect and seasonal references.
Eunbi Kang
Analyst
Tracks Kakao and radio cadence alignment for multi-channel plans.
Junho Lim
Regional planner
Partners with stations and print shops in mountain districts.
Heejin Ahn
Field coordinator
On-call festival support and weather contingency planning.
Timeline
Studio founded in Jecheon
Started as a two-person field desk supporting cooperative bulletin campaigns.
Multi-channel cadence practice
Formalized Inland Media Mix methodology after pilot with three county alliances.
Regional Outreach Studio launch
Opened structured studio page with audience maps and partner reporting templates.